I remember when this came up and you had to go the “cancel” route to get back to the normal pricing. Tip to product folks: if you have to hide the cheap option to get people to choose plan with more features, you’ve failed at your jobs. Choosing this path is lazy, cynical, unethical, and in a just world, criminal.

They wouldn’t do this stuff unless it worked at large scale.

The irony is, at least in my case, I made the impulse decision to just cancel outright instead of accepting the lower price, which lost them what had been a 15 year recurring customer. I’m one person, but I wonder how many others did the same.