MBAs are the source of KPIism. We have spent many decades minting them at scale in the USA and now the chickens are roosting. Anything can be ruined by pursuit of KPIs at all costs. The model is to optimize a particular KPI, get your bonus, use this story to get your next job at +$X, leave, repeat. The longer story of the company does not matter, you shipped and got paid, even if the village burned down after you left.