Can be argued that there is intuitive satisfaction/pleasure/utility that spectators gain from watching sports competitions. The payoff is a lot more obvious/instant. Whereas with a lot of tech these days, what needle are we really moving? Are people truly happier scrolling for two hours, compared with watching an edge-of-seat soccer game?

The idea appears to be to simulate the edge-of-seat sensation and, ideally, to charge for the privilege of the experience.