I just vote with my wallet. Ubisoft kills games? I won't be playing any more Ubisoft games then. Same for EA or any other company that does stuff I dislike.

If I cared more I would engage a bit more and try to raise awareness so as to try to get people to do the same, but I think the market in general will start shifting on its own (if only because games will start getting too expensive for this kind of thing again so we'll end up like back in the day when one bought a game and played it until the cartridge wore out).

> we'll end up like back in the day when one bought a game and played it until the cartridge wore out

Or people will just go back to pirating everything. It’s already happening with paid video and music streaming services due to increasing monthly subscription costs and catalogue fragmentation.