I think one of the challenges is attribution. For example if you use Google search to create a fraudulent legal filing there aren't any of Google's fingerprints on the document. It gets reported as malpractice. Whereas reporting on these things is OpenAI or whatever AI is responsible. So even from the perspective of protecting a brand it's unavoidable. Suppose (no idea if true) the Louvre robbers wore Nike shoes and the reporting were that Nike shoes were used to rob the Louvre and all anyone talks about is Nike and how people need to be careful about what they do wearing Nike shoes.

It's like newsrooms took the advice that passive voice is bad form so they inject OpenAI as the subject instead.

This (attribution) is exactly the issue that was mentioned by LexisNexis CEO in a recent The Verge interview.

https://www.theverge.com/podcast/807136/lexisnexis-ceo-sean-...