We could absolutely regulate corporations so that they didn't collect, keep, and sell everyone's personal data. When the consequences are high enough and enforcement is consistent your grocery store won't go overseas to hand your data to a mafia boss and Netflix isn't going to sell your data in a dark alley to an illegal black market data broker.

Corporations didn't need our current level of surveillance in order to become massively wealthy and they won't risk their wealth just to find out the last time you took a shit or who you're sleeping with and how often.

Surveillance capitalism is a choice. It's happening because at the moment it's profitable, but it can be made unprofitable (or even dangerous) to collect and sell and the moment that happens it all stops.

Just because the technology exists to abuse something that doesn't make it inevitable that it will happen everywhere all the time. The problem we have now is that abusing technology to exploit and control people through the misuse and sale of their personal data is making a lot of people money hand over fist (including people in government) and they'll fight like hell to keep that easy cash and to convince you that any other kind of life would be impossible. Don't fall for the lie.