The evolution of Meta/FB is quite interesting.

It started off seemingly innocent - the mission of connecting folks. However, there was no money in that.

Where is the money? Content production. What content generates a continuous growing stream of earnings? Content that appeals to the senses of all kinds - including selling a get rich fast dream to girls promoting their OF pages.

What you have is an environemnt that preys and feeds off of consumers who have a lack of discipline with their money and are easy to manipulate - providing a nice ROAS. This is Meta in a nutshell.

Zuck enjoys roll playing a roman emperor - I have no doubt behind the scenes he laughs at his contribution toward the declining tastes, standards and self control of individuals.