Quietly thankful that the spec author didn't proclaim that we've been mispronouncing "TIFF" all these years.
The "TI" is really "Tl" and is a voiceless alveolar lateral affricate.
TIL:
* https://en.wikipedia.org/wiki/Voiceless_alveolar_lateral_aff...
I tried to pronounce it, but summoned a daemon instead