It ticks a checkbox. That's it. Some organizations and/or governments might have rules that emphasize using international standards, and this might help with it.

I just hope it's going to be a "throw it over the fence and standardize" type of a deal, where the actual standardization process will still be outside of ISO (the ISO process is not very good - not my words, just ask the members of the C++ committee) and the text of the standard will be freely licensed and available to everyone (ISO paywalls its standards).

> the ISO process is not very good - not my words, just ask the members of the C++ committee

Casual reminder that they ousted one of the founders of MPEG for daring to question the patent mess around H.265 (paraphrasing, a lot, of course)