No, x literally means multiply. It doesn't somehow also mean divide. They should use the percent sign, it's what it is for. 10x my costs means 10 x mycost, it's literally an equation

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veqq 2 days ago | parent [-]

It's just inversion, like 2 to the power of 2 or 2 to the power of negative 2. These negative words inverse it just the same. You may dislike it, but millions of people have spoken this way for a long time.

> x literally means multiply

And some use the dot operator or even 2(3) or (2)(3). When programming, we tend to use *.

	▲	adammarples 2 hours ago \| parent [-]
		Nobody says times to mean divide. The word "negative" is what is doing the inversion for you in your example.