When we first developed pg_lake at Crunchy Data and defined GTM we considered whether it could be a Snowflake competitor, but we quickly realised that did not make sense.

Data platforms like Snowflake are built as a central place to collect your organisation's data, do governance, large scale analytics, AI model training and inference, share data within and across orgs, build and deploy data products, etc. These are not jobs for a Postgres server.

Pg_lake foremost targets Postgres users who currently need complex ETL pipelines to get data in and out of Postgres, and accidental Postgres data warehouses where you ended up overloading your server with slow analytical queries, but you still want to keep using Postgres.