It ends with you paying for information. If I need some information and it is only available behind a paywall, then I'll pay for it or I didn't need it anyway.

Google is doing the correct thing in not discriminating against content which is paid or behind login walls. Some of the most important content are on social media, and most of them only serve logged in users.

If you want to decide yourself how search results are presented to you, you should try Kagi for a search engine.