They don’t buy American cheese, the melty product. They actually don’t buy much American (of origin) cheese at all at their delis because American origin cheeses are all descended from the diverse array of European cheeses, and there are melty, non-sodium citrate European cheeses. So yes, the most common form of American cheese found is the Kraft/Velveeta variety and that is really mostly aimed at expats nostalgic for it.

Europe exports $2.8bn of dairy to the US. The reverse is only $167m of trade.