I’m not sure this is the case, here (although it’s always a possibility, sadly).

It just looks like the highly-polished marketing copy I’ve read, all my career. It’s entirely possible that it was edited by AI (a task that I have found useful), but I think that it’s actually a fairly important (to the firm) paper, and was likely originally written by their staff (or a consultant), and carefully edited.

I do feel as if it’s a promotional effort, but HN often features promotional material, if it is of interest to our community.