Based on the above complaint, it sounds like they generated an email to account holders without mentioning the acquisition or linking to the FAQ. Perhaps they were flooded with questions and realized they have to discuss the terms of sale Or Else their corporate account admins start worrying (and evaluating alternatives).

(Author of the comment you are talking about) To be clear, they DID link to the same FAQ, but hosted and branded on the new domain and name. I had to go digging to find the same info on the Guideline site I was already familiar with.

Also, I can't find any mention of Accrue on any previous Gusto or Guideline communications or any of their online FAQs about the acquisition. "Accrue 401k" seems to barely exist outside of its own website and a few third-party posts from today about the confusing email.

Huh, yeah that's not good. Trust is so important around financials like this. I'm surprised that no one thought through the branding and communications. Missing something like "hey, they've never heard of this company or domain" feels like a pretty easy catch.