This falls into the "people aren't rational/logical" trap. You really have to define what you would mean for it to be rational. And then you have to establish what the baseline ideas are from which you plan on establishing the logic/rationality. All the while, you need to really resist any "just so" stories that would explain anything.

Worse, this also falls into the trap of thinking you have to make a choice, and that an informed choice is better than chance. Reality is that you are often best trying to do both, and then having some sort of coin flip to disambiguate choices works far better than we'd like to admit. In large part for the simple reason that simply doing something is more than a lot of your competitors will be doing.