It is a 'soft keyword' as the PEP explains. I would not think that this has any major impact on anyone who just chooses to ignore this feature. Assuming that you want this behavior, I wonder how this could have been done in a better fashion without now having 'lazy' in the specific context of an import statement.

soft keyword for anyone not familiar like I was ...

"A new soft keyword lazy is added. A soft keyword is a context-sensitive keyword that only has special meaning in specific grammatical contexts; elsewhere it can be used as a regular identifier (e.g., as a variable name). The lazy keyword only has special meaning when it appears before import statements..."