Why does it matter if everyone else knows or cares?

If you were actually the guys from the big short and you have strong conviction, you should short the market (literally like the guys from big short) and get really rich.

Money is the language they understand, so hit them where it hurts.

People always talk about shorting like it’s an efficient and reliable way to make money being right when everyone else is wrong. But it isn’t.

When you go long, you can still make money by being “sort of right” or “obliquely right” or “somewhat wrong but lucky”or by just collecting dividends if the market stays irrational long enough. If you short something you have to be exactly right (both about what will happen and precisely when) or your money will end up in the hands of the people you’re betting against. It’s not a symmetrical thing you can just switch back and forth on.