> You start to associate alcohol with fun and parties.

That's probably it. It's a ritual. A costly one though, in terms of money as well as health. Direct cost (liver, brain cells, ...), as well as indirect (accidents, fights, ...).

> That's what I like about them young Gen Z, they drink less alcohol.

I wouldn't celebrate to soon. Every movement eventually spawns a countermovement. Next gen might be the most booze consuming ever.

Gen Z is a bunch of squares. I'm hoping alpha is more relaxed.