Are you sure? I live within 1 mile of Tesco, Morrisons, Lidl (OK) and within say five miles of a lot more supermarkets and all the cheeses are mixed up somewhat across the aisles. I will have to stray to Sherborne or Crewkerne for the really exotic mob (Waitrose).

I'm quite partial to Somerset brie and I'm putting my head up over the parapet here 8)

Well, I mostly lived in the UK in the 2010s. Perhaps things have changed in the meantime?