Personally I'm okay with that as it weakens the argument that ads are content, a dubious argument often used by ad companies.

One of the best arguments in favor of ads is that high-quality ads act as an honest/credible signal that a firm is a serious business offering a serious product. Through making the production of high-quality ads cheap, people who are truly passionate about their small business will be "disrupted", and scammers/fly-by-night operations will be "supercharged".

I wonder if these ads will still be called "creatives".