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keiferski 5 days ago

I’ve seen many small businesses do well on TikTok and Instagram by eschewing all fancy graphics and technology, and just talking into their phone’s camera like a normal person. “Hey I’m Joe, I just opened a cafe down here. It’s always been my dream, etc.” The more quirky and human the video, the better it does.

I know this new tool looks to be for static graphics; but I do think the same thing applies. Not using AI-generated polished graphics will become a differentiator.

spaceman_2020 4 days ago | parent | next [-]

What you’re talking about is the primary marketing collateral. But any good marketing campaign needs a ton of secondary or even tertiary marketing collateral

The first “real video” you talked about is meant to grab attention and tell users, honestly, what the product is about

But they’re not customers - yet. They need to be reminded about your brand again and again

You can’t run the same video every time - for one, its repetitive. And for two, its disruptive on the wrong channels

You will need static images and basic videos and even tweets across platforms to remarket to your audience

That’s where tools like this come in handy. You grabbed attention with the first video. But now you need to tell users that if they buy tomorrow, they get 15% off.

HeatrayEnjoyer 4 days ago | parent [-]

How is any of that making humanity better? How is any of that making the world a better place for us and our children to live in?

spaceman_2020 4 days ago | parent | next [-]

This is a b2b product. Its not meant to make the world better.

But maybe a business that’s actually making the world better by making better, healthier stuff uses it, gets more customers, and makes the world better

xwolfi 4 days ago | parent | prev | next [-]

Who cares, the goal is to make money...

nektro 4 days ago | parent [-]

our current problems summed up in a single sentence

4 days ago | parent | prev [-]
[deleted]
awillen 5 days ago | parent | prev | next [-]

This works for the subset of people who have a good story or a real connection to their brand, but that's just not most businesses. I buy and operate e-commerce brands, and I can't do it both because I really don't want to be on camera and because "hey I bought this company that sells leather handle covers for cast iron pans, and I personally don't use them but the cashflow was good" is not so compelling as a message. Sometimes you just need messages that convey the value proposition of the brand. (And FWIW they are nice handle covers, I just prefer to use a kitchen towel to grab my cast iron.)

That said, I think video generation is at the point where someone will probably develop a product that fakes the kinds of videos you're talking about in the near future.

soulofmischief 5 days ago | parent [-]

[flagged]

overfeed 4 days ago | parent | next [-]

> Do you feel like the values you're propagating into the world align with your own personal values?

> Basically, if I couldn't get on tiktok and make an earnest video about why what I'm selling is useful and worth existing, and why it personally matters to me, I don't think I could sell that product in good conscience.

Have you ever involuntarily gone to bed hungry even once in your life?

wholinator2 3 days ago | parent | next [-]

What an incredibly sarcastic and off putting way to respond. It makes me feel like we should be asking you the same question. Exactly how much of your life is wrapped up in perpetuating things you know to be harmful singularly for enriching yourself? Why is it that such an earnest and straightforward, unemotional comment could drive such intense disdain and emotion out of you? Personally, I think they were completely justified in their statements and asking their questions in a nonjudgemental way. Do you have a guilty conscience?

overfeed 2 days ago | parent [-]

Never thought I'd see the day someone would dare accuse me of selling out on a Y-fucking-Combinator discussion board.

Its not enough to honestly buy businesses and improve revenues/margins to turn a profit on your investment. No xir, your heart has to be in every single one if those ventures, or you're betraying your personal values. , and that simply won't cut it.

soulofmischief 2 days ago | parent | next [-]

I asked OP a question, they calmly answered it, and the conversation was over.

Meanwhile, you and this other user have done nothing but the equivalent of throwing a tantrum in a public place, making insensitive insinuations that blew right back in your face, attempting to derail the conversation, and doubling down instead of treating this as a learning moment. I hate to break it to you, but this is wildly off-topic and the conversation never had anything to do with you.

jrflowers 2 days ago | parent | prev [-]

> Never thought I'd see the day someone would dare accuse me of selling out on a Y-fucking-Combinator discussion board.

This has been, without a close second, the funniest thread I’ve ever seen on this website. The poster that started this whole thread cited the rules after telling me to fuck off

overfeed a day ago | parent [-]

I'm still not certain if it's intentional trolling, or high levels of lacking self-awareness and a lack of imagination in parsing their own sentence.

soulofmischief 4 days ago | parent | prev [-]

Yes. I was homeless from 16 to 22. Both of my parents were drug addicts, in and out of jail/prison. I don't speak to anyone in my family, because they side with my extremely abusive grandfather, who raised me and frequently savagely beat me for not sharing his extremist Christian values. Until very recently, I had an extremely thin social support network.

I was awarded a full-ride scholarship to multiple state institutions after high school due to high test scores, but a vindictive teacher illegally altered my grade last-minute because I stood up to her for my peers, and disqualified me from being eligible. I was still 17, attending high school on my own, homeless, and had no parents to push back, and no money for summer remedial courses.

I couldn't apply for government aid because my mother was committing tax fraud by claiming me as a dependent despite not providing me a home or resources, and refused to help. There was no economic opportunity in my rural town and I didn't have a car, so I proceeded to struggle for years, scraping by, risking my freedom, while I rounded out my skill set to become employable in tech despite not attending college.

I've gone much longer than a day feeling hungry. Feeling starving. Feeling my muscles eat themselves and my face and jaw tighten from lack of nutrients. Friends in high school used to make fun of me for looking emaciated. I was a vulture, eating anything I could find, frequently stealing food to make up for an insatiable appetite. Now I have the opposite problem because of metabolism changes after years of malnutrition, and sometimes struggle with stress-related eating disorders.

I'm going to do you the favor and not make such asinine implications about your own background.

overfeed 4 days ago | parent [-]

> I was a vulture, eating anything I could find, frequently stealing food to make up for an insatiable appetite.

Now I'm even more confused because you experienced this first hand but can't imagine how someone can engage in practices that have nothing to.do with personal values to keep their families fed and sheltered.

> I'm going to do you the favor and not make such asinine implications about your own background.

Weren't you just shaming someone whose personal beliefs and background you don't know just 2 comments upstream?

soulofmischief 4 days ago | parent [-]

Can you point out when I shamed them?

I asked them a question and presented my own perspective and motivations for asking the question. They followed up, and I have responded. I see nothing wrong with discussing socioeconomics on Hacker News. Maybe instead of being negative, making insinuations and accusing me of shaming someone, you could just provide your own perspective, which I'd be happy to engage with.

> Now I'm even more confused because you experienced this first hand but can't imagine how someone can engage in practices that have nothing to.do with personal values to keep their families fed and sheltered.

Principles are principles. I live and die by them. I'm not perfect, but it's the thing I try to maintain that separates me from those who have contributed to the suffering in my life. I don't expect everyone to understand this.

I'm not religious, but I do have a patron saint, Joan of Arc. She was burned at the stake at 17 for refusing to bow to the Church. I haven't been killed for my beliefs, but there were definitely times I feared that I would be. I have suffered immense abuse for standing by my principles, when most would have caved.

I'm not asking anyone else here to hold to my standards, but I do have my own standards and the nature of growth involves finding chances to challenge them.

jrflowers 4 days ago | parent [-]

>Can you point out when I shamed them?

Probably the part where someone who was not talking to you mentioned a product that some people use and you responded with a 200 word mini essay about your conscience and feelings about consumerism. Nobody asked you about your principles nor was the discussion even remotely related to that.

The thread about the widget that generates Instagram posts from websites is a bizarre place to share, unprompted, that you have lived in abject poverty but also somehow never worked a job that didn’t meet your rigorous ethical standards. Like, cool man. That’s super weird and most people that have lived in poverty haven’t had that experience, so the only thing you’re communicating is your moral superiority. Which again, is both weird by itself and weird in the thread about the thing that generates Instagram posts from a website.

Edit: To be clear, I am not insinuating that your post was meant to shame the person you responded to, I am flat-out stating that your post was obviously intended to shame the person you responded to. Any argument to the contrary could only consist of you demanding that other people read the words that you wrote and selectively assign different meanings to them until it makes you look good.

mfru 4 days ago | parent | next [-]

"I read the words you said in the worst possible way" is not the logical statement you want it to be

"also you are weird, like so weird, like look at how weird you are" is kinda just rude, seems really weird to reprimand someone for a fantasy you summoned

jrflowers 3 days ago | parent [-]

> "also you are weird, like so weird, like look at how weird you are" is kinda just rude

I like that what I said was on screen while you were writing this and you chose to type out something that I didn’t say

“Ringo wasn’t just the best Beatle he was also the tallest and fastest. He could run a three minute mile. I saw him pick a apple from the top of the tree without a ladder. He was the best friend to me, George Harrison, the Beatle” sounds far fetched and I want you to know that I didn’t believe that when you said it in the post I’m responding to

soulofmischief 3 days ago | parent [-]

So you are claiming to not understand what paraphrasing is. You're being either ignorant or deceitful. Pick one.

Your posts are extremely negative and disingenuous, you are arguing in bad faith, and you are bent on finding the worst possible interpretation of every comment in this thread which isn't yours, while expecting the best possible interpretation of your own comments.

Review the Hacker News guidelines. If you can't be assed to follow even a portion of them, this is the wrong community for you.

https://news.ycombinator.com/newsguidelines.html

jrflowers 3 days ago | parent [-]

It’s not bad faith to be direct. You asked where you were shaming and I pointed out where others drew that conclusion (the entirety of your post)

soulofmischief 4 days ago | parent | prev | next [-]

This is a very ironic comment, given that nobody asked you to butt into this conversation. Since you're fixating on projecting, being negative and making unfounded accusations, I'm going to ignore your comments and continue my conversation with awillen.

jrflowers 3 days ago | parent [-]

> This is a very ironic comment

I mean it would be ironic if I wrote “I don’t shame people online because, forsooth, my ethics borne of the gauntlet of tragedy forbid it” or whatever but like instead I pointed out that the post you were getting indignant about actually sucked and deserved the criticism it got.

soulofmischief 3 days ago | parent [-]

The only one attempting to speak from a moral or ethical high ground is you.

jrflowers 3 days ago | parent [-]

This conversation started with you bringing up your life-or-death principles in detail when you saw somebody mention using a rag to avoid burning themself with a cast iron pan and then asked for feedback on that post

I’m kind of bummed you edited out the “kindly fuck off” from a few minutes ago. It seemed honest.

soulofmischief 3 days ago | parent [-]

Following the guidelines, I edited out a swipe. Multiple people have been honest about how awful you're being, but maybe you need a moderator to step in and give you tips on how to have a mature discussion?

This conversation started with you butting into another conversation I am having with another user, that user also having butt into a conversation I was having with yet another user. Your posts cannot be more off-topic. Your need to seek attention and make this about you, to flamebait and ignore nearly every HN guideline speaks for itself.

jrflowers 2 days ago | parent [-]

You asked for feedback on a downvoted post, I gave it, and then you told me to fuck off.

I’m not sure what outcome you wanted here, but there isn’t really any amount of attacking me that will make other people agree that seeing “leather pan handle covers” and posting 200 words about how your conscience wouldn’t allow you to be involved in the leather pan handle cover business isn’t shaming.

It’s a factually correct read. If you look at this thread, nobody is here saying “actually it is totally normal and not shaming to bring up how you live and die by principles that make it impossible to countenance selling leather pan handle covers in response to seeing somebody mention leather pan handle covers”. No amount of painting yourself as a victim of “having your question answered” is going to make other people change their correct interpretation of the post that you asked for feedback about.

It’s like you asked a question, didn’t like the answer, and then decided that it’s against the rules to answer the question that you asked.

soulofmischief 2 days ago | parent [-]

[flagged]

wholinator2 3 days ago | parent | prev [-]

Damn man, i feel really bad for you. You're doing the exact thing you're criticizing and not even realizing it. To a calm observer with no skin in the game it really looks like you're completely detached from any ability to hold a calm conversation about things that might bother you. You have the freedom to ignore people you find "weird". Frankly i think it's pretty "weird" to be on this forum acting so juvenile. I don't know if your goal was to be so obtuse as to intentionally provoke others, and you should really think about that.

It seems to me like there's people in here that have knowingly dedicated their lives to enriching themselves at the obvious and explicit cost of others. And some subset of those people are in denial about it. And some subset of those people don't have the emotional intelligence to confront a reality that contains people that actually are true and vitruous as they tell themselves they are. But hey, those are my assumptions based on only what I've seen in this thread and I'm willing to be incredibly wrong on this. I hope you have a nice Thanksgiving

jrflowers 3 days ago | parent [-]

Sorry I don’t want to be presumptive, are you trying to say that:

in this one instance you took “what you said was weird and that’s why you got the response that you did” as being an attack on a person’s character,

or are you saying that

categorically, pointing out that “what you said was weird and that’s why you got the response that you did” is always an attack on somebody’s character?

Like I’m trying to figure out if you’re sharing that you misunderstood a single post or that you categorically don’t understand an entire realm of communication.

AlexeyBelov 2 days ago | parent [-]

> Like I’m trying to figure out

Please, stop. You're not trying to figure anything out. Multiple people have issues with your comments and you're saying all of them are wrong.

2 days ago | parent | next [-]
[deleted]
jrflowers 2 days ago | parent | prev [-]

By “all of them” are you talking about the post that made up stuff that I didn’t say and wholinator’s post about their feelings about somebody they’ve never interacted with? All of those two posts?

I appreciate your concern but “hey man, people are making stuff up in their heads about you and getting real mad about the stuff they are imagining. they’re saying you posted a value judgment about shaming on the internet, they’re saying that you posted Elvira Mistress Of The Dark is your aunt!” isn’t something that I can do much about. That’s just the internet for you.

Like I can’t do anything about wholinator or soulofmischief imagining that I wrote “shaming is bad and wrong and I don’t do it and if you caught me doing something like that it would undermine my entire point but also if you did it to me it would support your point and I’d be super owned” and basing their entire critique of what they may or may not have read on it

awillen 4 days ago | parent | prev [-]

I would say a couple of things:

1. Just because I don't use something doesn't mean that I think it shouldn't exist or be sold. People can make their own choices. A product isn't bad or useless or unnecessary because it doesn't align with my preferences. I'm fine with people being able to make their own choices about what they buy. Also, I generally don't think people should have to live a totally ascetic lifestyle. I have three monitors - certainly redundant, but fine. I have art on my walls - could've gone without that. I have a dog who I buy toys and food for - not strictly necessary. These things are all more than fine in my book.

2. There are other reasons to be in business besides deeply caring about the business itself. The biggest benefit to this business is that it doesn't require a lot of day-to-day work, and I can do that work whenever I want. That means I can almost always be there for my kids. That's what matters to me. I would take a job that I don't particularly care about that lets me put them first over one that I'm deeply passionate about that takes them away from me any time.

soulofmischief 4 days ago | parent [-]

Thank you for sharing your perspective. I do agree that we don't need to extremify asceticism. I certainly own useless crap.

I think I do specifically have a minimalist approach to kitchens inspired by setups such as hundred rabbits' https://100r.co/site/cooking.html plus I also am becoming increasingly concerned with my carbon footprint given the climate-related extinction event we are currently facing, and that probably strikes out personal promotion of any unneeded kitchenware.

I'm curious about the economics of what you do, if you've ever written about it elsewhere.

awillen 4 days ago | parent [-]

Not as much about the economics of the business as my work on using AI to automate it, but I do have a Substack: https://theautomatedoperator.substack.com/

soulofmischief 2 days ago | parent [-]

Thank you, I appreciate the response. I'll check it out!

bko 5 days ago | parent | prev | next [-]

I think you might be seeing guys who do that well so it's a bit survivorship bias. For most, if you just record yourself talking for 1m and watch it back as a video it's incredibly painful and awkward. The filler words, tangents, weird pauses. It really made me have respect for great speakers

keiferski 5 days ago | parent [-]

No, I have seen plenty of awkward people talking about their new business. The awkwardness is inferior to charismatic speakers, for sure, but it's still better than generic AI slop marketing content.

gretch 4 days ago | parent | next [-]

All of those people have already pass through a filter of self-selection

There's a person out there that's 1) knows how to bake amazing cookies 2) has no desire to record tik toks

Why is that you need both of those things combined to have a successful cookie business? Can't we desire a world where just being good at baking cookies is good enough? You don't ALSO have to record a bunch of tik toks?

sowbug 4 days ago | parent [-]

Some products are so good they don't need marketing. Some marketing is so good the product doesn't matter. But most of the time you need both.

Even https://en.wikipedia.org/wiki/Ignaz_Semmelweis had a great product (idea): if doctors wash their hands, fewer of their patients will die. But his marketing (personality) was off-putting, and his ideas weren't accepted until after his death.

ojr 4 days ago | parent | prev [-]

I did this with youtube for a while but I have to swallow my pride, (AI thumbnail, engagement bait title, AI voice narration) is better than pure loom-like organic video for ads

vasco 5 days ago | parent | prev | next [-]

Yes but those guys need their marketing to work. Most marketing people just need to spend a budget. For those guys now they can pump out infinite crap to spend their budget so that you rEMemBeR tHeM lATer.

EnPissant 4 days ago | parent | prev [-]

I'm sure that's the kind of content AI will excel at creating.