That book is talking about user interaction and application design, not development.

We absolutely should want developers to think.

As experiments like TFA become more common, the argument will shift to whether anybody should think about anything at all.

What argument? I see a business model here, not an argument.

	▲	crabmusket a day ago \| parent [-]
		I meant "the discourse", "the conversation we are all having", interpreting the experiment in TFA as an entry in that discourse.