Cognisant US pricing for the HP Z Book Ultra was astronomical, within the EU it's on par with standard laptops and to good effect. The only regret I have is ordering on release day and not wanting to wait for the 128gb version; but battery life and power has remain unmatched to any of the pretty large workloads I have thrown at it!

Outside of laptops, Beelink and co. are making NUCs with them which are relatively affordable!

I do agree, the scarcity has limited their opportunity to assess the growth opportunity.

I also have one with 64gb — best laptop I've ever used :-). I have the same regret of not waiting for the 128gb version to be available before buying.