> If you want to enter the market you must beat their stuff price/quality wise

Yeah, if the market you're talking about is "price/quality", but most musical gear doesn't sit in that market, but a wildly different one, and in that one you don't have to beat Behringer to be successful, and granted your stuff is high quality and actually innovative enough, you can almost set the price freely.

I don't understand. What is the "wildly different" market that "most musical gear" is in? Do you have a citation for "most musical gear?"