Bad market analysis and production. I believe a case can be made for a well designed, rectangular vehicle with motorised wheels - 2 or 4 wheel drive. With a cube van or window van. Forget the chatter about un-sprung weight, this is not a high performance vehicle. Brakes, suspension as well as a front compression zone. Battery = 3 choices - 150/300/450 mile range. Battery flat in 3 segments arranged to balance as needed. Many people are OK with 150, some want 300 and 450 for the longer range. Some car makers in Asia have fast change stands where an old battery can be dropped and a new one picked up in under 5 minutes - perhaps fast charging will eliminate this - however fast charging has IR losses as well as degradation issues - need to be solved before ready for prime time. Tesla has plateaued due to price and the yearly design steady state ranks old/new cars as same old same. Far less in the way of e-bling = smaller screens etc, fewer assists/features. I would be quite happy at 0-60 under 10 seconds and a max of 85-90.