Like all permissively licensed software, it certainly will win what many in the free software world are trying to win: a bunch of nerds will do a ton of free work for corporations in exchange for absolutely nothing. Not even the drivers they need to run their own software on their own hardware. See: BSD, Minix, etc.

Permissively licensed software is everywhere. It's winning. What exactly it's winning, I'm not sure. Permissively licensed software is in my hypervisor. It's in my ankle monitor. Permissively licensed software will power the terminator drone that kills me in WW3. But it isn't in my laptop because the drivers don't work.