> the label has no value in-itself

Yes. And, as you have eloquently said in your other comments in this thread, the label CAN (not DOES but CAN) readily become value-NEGATIVE, if it becomes in itself an object of fixation that draws time and emotional energy away from the basic, brass-tacks work of living life as best as one can, whatever that has to look like for each individual.

It is an obvious error to pretend that this does not or cannot happen—an error no more and no less obvious than to pretend that it must or always happens.