Yeah it was meant to be along the lines of:

My Financé, because you should love your finances.

To your point, I think it’s hard to notice the spelling, and hard to figure out how to pronounce it.

It also is the same spelling as My Finance, which is tricky to rank for on Google.

Overall, it seems like it has potential to be a fun brand, but the constant confusion has led me to strongly consider a “rebrand”.