Things used to have personality, but there's been this slow march toward making everything as bland and boring as possible. Restaurants are becoming grey utilitarian boxes, logos that used to have interesting designs are boiled down to a max of 3 colors.

It's corporate min-maxxing for attention economy and the hope you don't offend anyone's taste. If you're bland, then it's hard for anyone to sincerely dislike you. Bland logos are more instantly recognizable than complex ones, so we must ensure that we save a few milliseconds of cognition before the consumer makes a choice.

We're surrounded by company logos all the time. At least make them interesting.