To a degree that's pretty much true for every "aficionado" fad out there. After a certain price point, almost everything is indistinguishable. Just manufactured scarcity / "premium". I have friends passionate about wines, whiskey, coffee, audio, water??, and so on. Yes, there is a price point for every one where the difference is obvious, but after that, no one can tell the difference. We actually did a blind coffee tasting in our friend group, and most people preferred some new beans bought from starbucks out of every kind of "unique, pristine, virgin hills" stuff that's overpriced and overhyped. It's doubly funny because all my friends say starbucks coffee sucks. Well, well, well...