Yeah sure, but this guy was talking about luxury cars. I've seen B&W bundled in Maseratis, Aston Martins and McLarens. BMWs and Volvos too but that's a more recent market expansion.

Personally I think think the soundbars are a waste given that they'll never beat the stereo imaging you get from the second hand entry-level Hi-Fi. Soundbar is more convenient and I totally get many people don't always use it for intensive listening sessions, they just need a bit more tear free volume than the TV can output and maybe some background music.