I got a similar vibe from the “controversy” over that Sydney Sweeney American Eagle ad. Not a single human I talked to about it, left or right, gave anything approaching two craps about it.

It’s almost as if there are companies out there now selling outrage-as-a-service because outrage drives engagement and thus, attention market share, ideally translating into sales. Who knows if that last assumption has any merit though.

It was mostly children. Every child is on the internet and uses the same social medias adults use.