My take is that the right workflow for people is quite varied. Everyone wants something that’s low friction and will keep them engaged but these daily behaviors are fundamentally high friction habits, so existing solutions are rarely satisfying in the long run.

They are also easy to build - you need one primitive: basic text storage, although scheduled push notifications are great to have. No need to sync stuff, no sharing/permission model, no scale issues you can’t solve with a b-tree SQLite index.

I think another factor is an increase in productivity-lifestyle content influencers, the sort of people who talk about Notion on TikTok. Speaking of Notion there’s like a zillion user-created habit tracker templates for Notion too. I work at Notion but don’t use it daily outside of work.

> Productivity-lifestyle content influencers

100% this. They fall into the same camp as "self-help books", "life coaches", and to certain extent "spiritual gurus".

> My take is that the right workflow for people is quite varied.

I agree. I've been tempted lately to write my own local todo + notes + calendar app that fits the way I think about tasks and time. Kind of like developing a software glove for ones mental model. It's no wonder there are so many "gloves" in this space, everyone's model is unique.