But they kept the word "Cracker" in the logo! That's why it was so confusing. Was the outrage about them keeping the word? But then they changed the logo back to its original that also had the word? It just makes zero sense. That's why it seems plausible that it might have been inauthentic, even right-wing people are still capable of basic logical reasoning.

Perhaps it was literally the result of an algorithm, pattern matching the word "cracker"? Like there was a idiotic controversy of Hasan saying the word awhile back, so the algorithms may have learned that. Perhaps a bunch of right-wing people all of a sudden got the name change announcement recommended in their feeds because of the keyword and it just spread from there. I think that is the most likely actually.