I really try to avoid anything about politics here, but I recall there already being a controversy about this back in May of 2024. Specifically, there were public comments from the new CEO to investors about Cracker Barrel needing to change the demographics of the customers who ate at Cracker Barrel, and, depending on your point of view, some people interpreted the way the comments were said as suggesting that there was something morally suspect about how non-diverse, non-inclusive, old-and-white-and-straight the current dining demographics at Cracker Barrel were. There was a small right-of-center online public outrage du jour about it at the time. I'm not interested in litigating what the CEO said or how justified the outrage was, just noting precedent.

I can't find any of that discussion online, because it has been totally overshadowed by the more recent logo drama, but you can see a bloodless summary of the event here from the time: https://www.nrn.com/family-dining/cracker-barrel-unveils-str...

So there already was a pre-existing history here for people who are sympathetic to this point of view, particularly coming as it did shortly after some similar Bud Light and Target controversies.

They did need to change the demographics. It is currently overwhelmingly “a bunch of old people who are going to die soon”. The same as the CBS network.