I think some people are convinced that everything they don't like about society (in this case, companies coming up with "sterile" logos) is Woke and generally part of The Culture War.

As they say, the internet makes you stupid.

> the internet makes you stupid.

Fifty percent of people were already of below average intelligence, and the average has been decreasing for years.

Based on the invalid premise that the most commonly held belief is the correct one the internet has now given those idiots super charged megaphones.

It's not people that are "convinced". It's the bots.

I think it is defined backwards. They aren't convined that "woke" isn't everything that they don't like. They define "woke" is whatever you don't like. Mixed in with bigotry and conspiratorial logic attributing the cause, of course.