As an actual musician who doesn't have any troubles creating my own melodies and timbres (both generated and 'manually' created), its very obviously not targeted at someone like me.

It seems similar to a Garage Band type of software, aiming to entice people with little audio production experience and give them an interesting sounding snippet they can play back to friends.

For example, the only actual audio editing they displayed was slicing and re-pitching (you can't even choose the time-stretch algorithm), which is conceptually very simple to understand.

There's no ability to actually edit dynamics or do very accurate frequency adjustments that I can see from the demos, so it's basically useless for anything I would want to do.