Agreed. The problem with being an incumbent in this era is that much of the existing UI/UX assumptions are based on the idea of manual manipulation. We're so early that foundational assumptions are still up for debate, and for large companies like Adobe, there's just no way they'd be able to move at the required pace to keep up. Heck I'm at a company that's less than 2 years old, with less than 20 people, solely devoted to AI, and it's still hard for us to keep up.

What Adobe and others ought to be doing is setting up internal labs that have free reign to explore whatever ideas they want, with no barriers or formality. I doubt any of them will do that.