Good article. It articulates well were a lot of us think this is going. It is alarming to me how little people care about privacy.

As Nevermark mentioned, the vast majority of people don't have the resources needed to protect their privacy via individual actions. In other words, without institutional support there will be no privacy.

With regard to the original article, it's well written as is another one by the same author: "How They Control You" [1]

The two topics are tightly connected when you consider the media angle. I would encourage the author to write about the two issues together from that angle.

[1] https://defragzone.substack.com/p/how-they-control-you

I think they care.

But it is overwhelming problem for most people. How to navigate the basic things people do, and not be surveilled? Be manipulated by adds that are too spot on?

They hate it.

But they already have enough stuff to deal with. Getting pure with the apps and sites isn’t where they want to spend time or personal social capital.

It is like asking fish to get out of the dirty sea.