Everybody mail in the form when it comes. They specifically target the amount to be under the amount most people will bother with so they don’t have to pay. (The way the negotiator phrased it was “under the price of a tank of gas”)

42.86$ or so per customer.

Big Company screws customer over years and through various means, customer gets meager payout.

(non)Customer screws Big Company, company gets lost sales and revenue from now until forever payout.

/s