So basically rage-bait sells? It's not really surprising in the finance and wellness space that it also works. People often feel vulnerable and that "the system" is rigged against them. This kind of content appeals as it makes them feel that they are not alone, like someone understands them.

It would be interesting to extend the study to other categories where this trust gap does not exist. Would anti-establishment content also get more engagement in say the woodworking niche?