Speaking of marketing, that era of Intel was very weird for consumers. In the 1990s, they had iconic ads and words like Pentium or MMX became powerful branding for Intel. In the 2000s I think it got very confused. Centrino? Ultrabook? Atom? Then for some time there was Core. But it became hard to know what to care about and what was bizarre corporate speak. That was a failure of marketing. But maybe it was also an indication of a cultural problem at Intel.