> (I put this last because I know what HN will say to this, but: are CEOs and other executives not people too? Can they not make principled moves either?)

Not sure what you mean by "what HN will say to this", but for me the answer is clear - they are, they can, and they often do. As do their employees - or at least they push in the direction which is better aligned with their values.

> Not sure what you mean by "what HN will say to this"

I fully expect some form of cynical "No" as an answer.

I originally had phrased it, "Are CEOs not humans too?" which might make it clearer what I expected :P