VR is in what I think of as a "native DRM" market. Why did the iPod take off? Because everybody already had gigabytes of stolen music on their computers with no content gated by record label distribution deals. The MP3 format was universally used and all that was needed was hardware with an easy interface to take it on the go.

With VR, it's different. There's SteamVR, PSVR, HTC Vive, Oculus, all with their own DRM'd marketplaces , pricing structures and differences in content availability. It can't be taken on the go. Most people who game already have big screen TVs. So where exactly is the value?