What kind of pressure campaign are we talking about here? And what kind of reward? Are we now buying Microsoft products because Microsoft's cloud storage is no longer allowed to be used in genocide, only Office and email? That's absurd. What this is about is public opinion, and that takes years and decades to change. And that's a good thing. If you change your tune after every Microsoft PR release, it's not you who's holding the carrot and the stick, it's Microsoft.