Apple's main strategy back when Cambridge analytica incident happened was that they're privacy first company. Clearly, they were not and this incident just shows they only talked the talk as long as it was convenient for them

> EU is not negotiating from a position of strength.

This is starting to become apparent in a variety of aspects of life. The past 2 or 3 decades the EU (and most of the world) has sort of ignored "might makes right" in favor of mutual respect.

However, when shit hits the fan, you need to negotiate from a strong position like you've said and the EU lacks that -- customers, supply chains, military, economic, you name it.