I started moving away from Apple ecosystem since their anti-EU behavior escalated.

I think they don't realize how many users they can potentially lose. And they are very arrogant but those who will switch are often advisors for other people precisely because they are tech oriented. Since people who don't know much about tech always buy stuff they can get support from their entourage, it can have a snowball effect much bigger than anyone can anticipate.

I know for a fact that I converted A LOT of people to Macs back in the early 2000s. Like the number of friends from high-school who switched to Macs because I could teach them and help them choose is in the double-digits. And those also influence others, teaching what they learned in turn.

Of course, it is never the sole reason to choose a particular device/brand but it is a very significant reason for many "normie".