> Nearly every other platform has a search that when you search for "Mr Beast" on YouTube or "Elon Musk" on X they know you mean the popular one and not some 2-bit dork's fan page or parody that happens to have those words in the title/keywords.

Well, that's what you expect as a user and as a technology person, but as the TFA demonstrates, this doesn't apply to Google without an ad-blocker.