Learned that App Store does this too during a recent MFA rollout.

What really surprised me was that when instructed to install Google Authenticator, a significant portion of people (I'd estimate close to 50%) would search the exact name and then proceed to reach to install the sponsored top result with a completely different name until I stopped them.

Absolutely this. It is so disappointing that the big tech companies provide ANOTHER opportunity for less-skilled users to make a mistake.

And a mistake that might hurt them with security and certainly cost and functionality.

And in a core, security-sensitive function like "what third party apps should I have on my personal device?" This is not searching for fun memes on Reddit!